@THESUN_SHOWBIZ @eliud2013 on twitter Cannes festival queens show LESS is definitely more

@THESUN_SHOWBIZ

@eliud2013 on twitter Cannes festival  queens show LESS is definitely more

B-eautiful ... Mel makes a big impression at a Cannes bash

Mel wasn't the only Riviera lovely baring flesh on The Croisette.

The message is clear at Cannes this year - if you want to get noticed, you have to undress to impress.

American model Selita Ebanks gave Mel a run for her money at the same gala, smiling on the red carpet in a lacy pink frock that showed off a generous helping of side-boob.

Model behaviour ... Stylish Selita shows off skin

WENN.com

Other stars used their cleavage to create an impression - as actresses, singers and models vied for the eyes of photographers and VIPs.

Kylie Minogue rolled back the years, the 44-year-old dazzling in white Cavalli dress that plunged down to her belly button.

Lowcut-motion ... Kylie's curves were on display

While Spanish actress Paz Vega looked lithe and lovely in a black v-neck number that was little more than a nightie.

Lady in black ... chic Paz Vega

Russian lovely Irina Shayk left boyfriend Cristiano Ronaldo home alone to walk the red carpet in a plunging pink floral flock dress.

Pretty in pink ... Irina Shayks up The Croisette

Fame Flynet

Rosie Huntington-Whiteley, meanwhile, was the best of British in a low-cut white Christian Dior dress that also showed off her long toned legs.

Bit of all white ... Rosie Huntington-Whiteley

Sharon Stone showed she's not afraid to flash flesh at 55 - sporting a backless Robert Cavalli gown, complete with a metallic serpent snaking down her spine.

Bringing sexy back ... Sharon Stone

Czech supermodel Petra Nemcova showed off even more through a sheer blue floor-length frock that only subtly hid her assets.

Sheer delight .. .Petra Nemcova

With daring dresses come wardrobe malfunctions.

Kazakhstani oil billionairess Goga Ashkenazi yellow dress flopped open, revealing her left nipple as she chatted with actress Rosario Dawson.

Oops ... tycoon pops out

Rex Features

And spare a thought for this mystery guest at the premiere of French film Le Vie Di Adele - who bared her bum to the entire crowd when a gust of wind whipped up her chic cream gown.