President Obama has nearly 19 million Twitter followers, but 70%, or approximately 13 million of them, are fake or “inactive,” according to a new analysis.
About 30% of Obama’s followers — or 5.7 million — were labeled as fake by the analysis, while nearly 40% were found to be inactive.
Mitt Romney’s Twitter account, meanwhile, has less than 900,000 followers according to the analysis, but only 15% of them, or about 135,000, are considered fakes.
The numbers come from Fake Follower Check, a tool from social media firm StatusPeople that analyzes a sampling of a Twitter account’s followers and checks for telltale signs of fake followers. Fake accounts are those thought to be created for the sole purpose of sending spam, while inactive accounts lack recent updates.
“Fake accounts tend to follow a lot of people but have few followers,” Rob Waller, founder of StatusPeople, told the New York Times in a story about buying and selling Twitter followers. “We then combine that with a few other metrics to confirm the account is fake.”
Analysis of other popular Twitter accounts done using StatusPeople’s tools seems to indicate that the more popular a Twitter account is, the more likely it is that the account will have fake followers — possibly thanks to the work of Internet spammers.
Fake Twitter followers can be purchased on dozens of websites offering the service for as little as $0.01 per follower. They are sometimes bought by Twitter account managers to give the illusion that a particular brand has more social reach than it actually does.
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