A diamond tour start on board Air Rihanna
She taken a group of 150 fans and journalists - to ensure plenty of positive press - aboard a private jumbo jet as she embarks on a world tour.
And of course her high-flying fan club have already been posting their pictures online revealing what it's like to be on tour with the singer who is due onstage in Stockholm on Friday.
The all access snaps see the 24-year-old as she gets familiar with those taking to the skies with her, as well an exclusive look at the official merchandise for the 777 concerts.
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The sky's the limit: Fans and members of the press have posted several pictures online as they follow Rihanna around the world on her 777 tour
Taken on the Boeing 777 that Rihanna has turned into her own private tour bus, in one picture the singer beams as she pours Armand de Brignac (Ace of Spades) champagne into plastic cups for her guests.
Always the centre of attention in another she smiles as one person records her on an iPad as several other cameras are focused on her.
As a thank you gift, Rihanna gave each passenger aboard her plane a goodie bag which contained a special diamond 777 tour bracelet.
All smiles: Rihanna beamed as she hopped aboard her private plane to meet her tour buddies
Centre of attention: The singer commanded the attention of all on the plane as she made her way through the aircraft
She'll drink to that! The Barbados-born star poured Armand de Brignac (Ace of Spades) champagne into cups plastic cups for her passengers
Cheers to the weekend! Rihanna apparently jumped on the plane with over 100 bottles of champagne and made sure everyone had a drink in hand
A River Island representative on board the flight took over the company's blog to share the thinking behind Rihanna's gift.
Communicating to her commuters via a tannoy, the Rated R starlet said:'I think everyone deserves to have at least one diamond in their life and now you all have one from me.'
The goodie bag included gifts such as headphones, Unapologetic print socks and moleskin diaries.
Shine bright! Rihanna gave each person on the plane a bracelet which had a gold disc with diamond in it
The girl with the goodies: Passengers received large black bags packed with exclusive tour merchandise
One for all... Rihanna didn't hold back with her gift ideas making sure not to leave anything out
Keeping them grounded: Rihanna gave everyone a pair of Unapologetic socks and T-shirts
Thank you: The Rude Boy singer explained her reasoning behind the shows in a candid note
Official notes: A book containing all the information the passengers need to know over the next few days was also handed out
Onto the first location: Large coaches transported Rihanna's massive entourage to El Plaza Codeza for the first show
Stage ready: With a coating of red lipstick and her hair swept to one side Rihanna but her game face on
On Thursday evening, Rihanna got the crowd at The Danforth Music Hall amped, when she put her trim figure on display in a cleavage baring crop top as she belted out her hits.
Giving her Canadian fans a glimpse at her toned stomach, Rihanna teamed the white cut out bralet with a pair of stone coloured shorts.
Happy with how her second show was received, the singer was quick to jump on her Twitter account to thank all those who in attendance.
She wrote: 'Majah show tonight in Toronto, thank you for the love!! 2 down, Country #3 ,Sweden! Stockholm here we come, #777tour #htc'.
Props in place: Snaps from backstage provide a glimpse into what life on the road with the Where Have You Been singer is like
Doing her thing: Rihanna cut a sultry figure as lights bounced around the venue
Lighting up the night: Rihanna didn;t hold back as she belted out songs from her new album Unapologetic and her other hits
Last memories: Part of Rihanna's entourage held her socks as they smiled for the camera
And as Rihanna took to the stage, her latest duet with ex-boyfriend Chris Brown, entitled, Nobody's Business was leaked online.
The collaboration which begins with the lines: 'You'll always be mine, sing it to the world/Always be my boy, I'll always be your girl', is somewhat reminiscent of various Michael Jackson's songs.
The defiant Rude Boy performer, who called time on her relationship with Brown after he attacked her in a violent assault in 2009, chimes about wanting to spend her life with her lover and describes his affection as 'perfection'.
Day two: Rihanna took her 777 world tour to The Danforth Music Hall in Toronto, Canada on Thursday evening
Having a blast: The 24-year-old threw her hands up in the air as she showed her Canadian fans her toned abs
Rihanna's new album Unapologetic will be released on November 19.
Unapologetic: As Rihanna took to the stage her latest duet with ex-boyfriend Chris Brown, entitled Nobody's Business, was leaked online
'You'll always be mine': The collaboration channels sounds similar to hits from the late Michael Jackson
Touch down: Rihanna wore a khaki jacket with a large fur hood as she arrived Toronto's Pearson International Airport in the early hours of Friday morning to hop aboard her Jet to Stockholm for her next stop
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