NEW IPHONE DESIGN

Is the Apple NEW DESIGN COMING SOON 

Tech experts have accused Apple's new software of being designed more for its critics than for its army of loyal fans. 

The bold redesign, which scraps Apple's iconic style in favour of a more generic Android look, was called 'almost unrecognisable' by Jan Dawson, analyst at IT research firm Ovum, and will 'disorientate' customers in a bid to prove the company can still innovate. 

Others hailed the redesign as being a step too far with Paddy Smith, online editor at Stuff.tv adding he hoped the 'the biggest update to iOS since iPhone won't also prove to be its most controversial.'

Gamespot UK's Mark Walton even accused Apple as going on the 'defensive' during its keynote speech at its annual WWDC and said the changes show criticism about the company's supposed lack of innovation since Steve Jobs died had finally got to it. 

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The new iOS 7 software has what's been dubbed 'flat' look with fewer textures and a more monochrome look. The gradient textures on tabs have also been removed in favour of block colours. Users can now swipe from the left of the screen to go back and move between messages. When you slide across in any app you now get an options menu too

The new iOS 7 software has a ‘flat design’, but critics say the dramatic new look could backfire, confusing users - while others claim it simply looks like Google’s rival Android system.Apple unveiled one of the biggest gambles in its history last night with a radical overhaul of its iOS software.

It is the result of a huge power struggle within the company, which saw the previous head of iOS, Scott Forstall, outed in favour of British born-designer Sir Jonathan Ive, who oversaw the new software.

Jan Dawson, chief telecoms analyst at Ovum, said it ‘represents a massive overhaul of the look and feel of the operating s 

Apple's Tim Cook Introduces Mac OS X Mavericks at WWDC

Apple, under direction from head designer Sir Jonathan Ive, has removed the 'textured' design of its icons in iOS 7 in favour of simple, block colours. 'Installing iOS 7 is like getting a new phone, but one you can already use,' said Craig Federighi Apple's senior vice president of Software Engineering, pictured. 'We completely ran out of green felt and wood. That's got to be good for the environment'

The new Apple Control Center can be accessed from any screen in iOS 7, including the Lock Screen. It lets users quickly access settings, change their handset's brightness level, control playback and access AirPlay

Some of Forstall's responsibilities were then given to Ive and rumours suggested Forstall was forced to step down as software chief as part of Cook's apparent desire to remove anyone who had a good relationship with previous CEO Steve Jobs.

There were also rumours that Forstall and Ive couldn't be in a meeting together without Cook being there to mediate, although none of these claims have been substantiated.

In front of a packed audience of more than 6,000 Apple developers at San Francisco’s Moscone Centre, Apple CEO Tim Cook said: ‘The app store has fundamentally changed the world, and over 50 billion apps have been downloaded.’

Following Apple's keynote speech at its annual WWDC, its stocks fell by $2.92 to $438.89. However, during the build-up to the event, its stocks rose by $3.36 so the company finished flat

Following Apple's announcement its stocks dropped $2.92, sliding to 438.89. 

However, during the build-up to the event, the company's stocks rose by $3.36 so the company finished flat.

During its keynote speech Apple the firm also revealed a major overhaul of its Mac software.

Cook said 28 million copies of the latest version of its Mac OS software were in use, taking a jab at Microsoft by pointing out the low takeup of its Windows 8 software.

missing entire roads.

Out with old: Gone are Forstall's visual cues that were designed to look like physical objects, for example the 'leather' on the Find My Friends app (pictured). It was a design that Ive is said to have disliked

When Ive’s appointment was announced, it was clear the company was taking a new direction with the design of the iOS software. 

The statement said: 'Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design' in an official statement. 

It continued: 'His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.'

Ive’s first design project was the iMac and this designed influenced the look of many other products such as the iPod and the iPhone.

The new software has a 'flat design', but critics say the dramatic new look could backfire, confusing users - while others claim it simply looks like Google's rival Android system.

Experts warned the radical makeover could confuse some users. Jan Dawson, chief telecoms analyst at Ovum, said it 'represents a massive overhaul of the look and feel of the operating system, which has remained largely unchanged visually since the original version.'

However, he said the changes could be too much. 'The new version is almost unrecognisable, which will make it polarizing. Some people will love that their phone feels new and different, while others will be disoriented by the newness.' 

The next version of its Mac software will be called Mac OS Mavericks, named after an area of California. 

It has improved ways to organise information in tabs on screen using tags, and the ability to use a living room TV as a second screen for a laptop or iMac.

It also has far better power management to boost the battery time of laptops.

Tags are a new way to organise and find files on a Mac or using Apple's iCloud. 

Users can search for tags on any file in the Finder, built into the Mavericks software, in iCloud, or when saving a new document.

When users click on an image from the new iOS 7 Photos app it stretches and fills almost the entire screen. Photos can be more easily shared with social networks, assigned to a contact and copied using the updated options menu. Users can also easily create slideshows from the app

Craig Federighi, pictured, introduces the new iOS 7 software for iPhones and iPads. The operating system can update users' apps in the background. Among other new features are the Control Center that's available from any screen, including the Lock Screen and AirDrop that lets people send files to each other without a Wi-Fi connections

Tags appear in the Finder Sidebar to enable you to view files by project or category.

Finder Tabs reduce the clutter on a user's desktop by consolidating multiple Finder windows into one window with multiple tabs. 

Users can customise the view for each tab, move files between tabs, and run the Finder with multiple tabs open in full-screen.

Apple also announced Maps for Mac at the event in San Francisco. 

Apple's iOS 7 has been announced at its annual WWDC in San Francisco. Craig Federighi, Apple's senior vice president of Software Engineering, announced that iOS7 will be more secure because of the updated Find My iPhone Activation Lock feature, pictured left. The Control Centre, pictured right, is available from any screen and is an easier way for users to access settings, take a photo and control music playback

Maps for iOS was announced at last year's WWDC by Scott Forstall and was heavily criticised for being inaccurate.  

Maps for Mac has vector graphics, 3D view and interactive Flyover.

With Maps users can plan a trip from their Mac and send the details to their iPhone and use voice navigation while driving or walking.  

The Maps integration in Mavericks means it can also be used from within Mail, Contacts and Calendar.

APPLE'S NEW SOFTWARE - INITIAL REACTIONS

Apple's new iOS 7 software responds to movement. When a user tilts their handset, the operating system responds with zooms and scrolls

Tech experts hailed Apple's new iOS7 operating system as the company's biggest software overhaul since the release of the first iPhone.

‘Most of the changes since then have been like tinkering at the edges, whereas this is a revamp of the whole thing, especially visually,’ said Jan Dawson, chief telecoms analyst at IT research firm Ovum.

Mr Dawson added: ‘The new version is almost unrecognisable, which will make it polarising.

‘Some people will love that their phone feels new and different, while others will be disoriented by the newness.

‘It's very attractive, but it's also different - it doesn't look very Apple-y.’

Ernest Doku, a telecoms expert at website uSwitch.com, said: ‘With many elements of Apple's six-year old operating system showing their age - and stiff competition from the visually arresting charms of Android and Windows Phone 8 - the crow's feet had started to become visible on its range of hugely popular devices.

‘With iOS7, Apple was eager to show this wasn't just a fresh coat of paint, or a few nips and tucks. Jony Ive and his team have really brought the design ethos that have made Apple products so iconic on the outside, and seem to have revamped the innards just as drastically too.

Stuart Miles, founder of technology and gadget site Pocket-lint, said Apple appeared almost more confident than ever before as it announced the new system.

‘I think they came across as being a calm and confident Apple, setting themselves up for the next ten years,’ he said.

‘There were lots of features borrowed, refined and improved with iOS7 that are sure to make everybody love it again.

‘It's a very colourful, playful operating system, from what I have seen so far, which may not appeal to everybody - it is perhaps more fun than geared towards business use - but I think that is what people want.

‘They want the fresh take on something they are familiar with and Apple have certainly given them that.’

Responding specifically to the launch of iTunes Radio, Oleg Fomenko co-founder and CEO of Bloom.fm said: 'We all love Apple; their devices are amazing. What they have achieved through creating a vibrant and successful music download market through iTunes is to be hugely admired. 

'However, is iTunes Radio really going to be a game-changer? Streaming radio is not a new concept and, as expected, it’s an ad-funded model. 

'Everyone agrees that the £1 per download model is in-decline and that £10 per month streaming subscriptions have failed to gain mass-market traction. Streaming radio, expensive on demand subscriptions and paid for downloads do not reflect how people consume music today. 

'They want total control over what they listen to at an affordable price. The combination of restricted streaming radios and paid for downloads doesn’t satisfy this need.'

Gamespot UK's Mark Walton believes that criticism forced Apple's hand when it came to redesigning iOS 7: 'There was a defensive attitude to Apple's WWDC keynote that we haven't seen for some time, the media criticism about the company's supposed lack of innovation had finally got to it. 

'iOS 7finally brings the ageing mobile operating system up-to-date visually, features like Control Centre begin to deal with increased competition from Android, and iTunes Radio finally gives Apple the chance to compete with Spotify. 

'The changes to OS X were less extensive, but there's something to be said for the improved multi-display support that professional users have been clamouring for.

'Mac Pro's lack of internal upgradability could work against it, though. 

'There's an element of the G4 Cube about it, which was similarly restrictive in its expandability, and was one of the few Apple products to fail at retail. 

'There's no denying the innovation on display with the new Mac Pro, but its closed off nature might make be a step too far for the pro markets it claims to serve.'

Paddy Smith, Online Editor of Stuff.tv said: 'There was no iWatch and no iTV. Not even a MacBook Air with Retina Display. 

'But Apple's measured response to a world clamouring for innovation was a new Mac Pro and a massive overhaul of its iPhone and iPad operating system. 

'The former will be expensive and exclusive, but its public launch also showed an Apple keen to show it hasn't lost its ability to 'think different' when it comes to cutting-edge hardware design. 

'But iOS 7 will arrive on iPhones and iPads in millions of homes and pockets for free and change the way many people use their smartphones and tablets. 

'It's gorgeous but Apple's had a rocky ride with software updates in the past few years - both Siri and Apple Maps had a bumpy introduction to the world - so we hope 'the biggest update to iOS since iPhone' won't also prove to be its most controversial.'

Apple also unveiled its iTunes iRadio service at the WWDC in San Francisco - a new music streaming service that can recommend and play music for people via personalised radio stations. Users can modify stations, listen to ones they like or listen to more than 200 stations handpicked by Apple staff

Lock Screen.

Phil Schiller, Apple's senior vice president of worldwide marketing, announced new models of its MacBook Air at this year's WWDC. Schiller hit out at critics of the firm who have claimed it can no longer produce radical new products since the death of co-founder Steve Jobs. He unveiled a new Mac Pro desktop machine, its high end machine designed for musicians and video editors as well as a new Macbook Air laptop with a nine-hour battery life and a new low power Intel chip

Apple's iTunes Radio system will initially only be available in the U.S., but Apple said it will launch in more countries over time

And AirDrop - a tool that's already available on Macs that lets users send files wirelessly without the need for a Wi-Fi connection.

The firm said the new software will be made available to developers today, with consumers able to download it in the autumn.

'We are incredibly proud of these products, said Tim Cook. 

'Our goal is to make amazing products that our customers love.'

During the keynote speech at Apple's WWDC, the firm also announced it has moved away from its reliance on Google, by adding Microsoft’s Bing search engine to its Siri voice recognition app.

Moving on from iOS 7, Apple also launched iTunes Radio, a new music streaming service that can recommend and play music for people via personalised radio stations.

‘You can create your own stations,’ said Apple’s senior vice president of Internet Software and Services Eddy Cue. 

You can modify stations, listen to ones you like or listen to stations from our team.’

The system will initially only be available in the U.S., but Apple said it will launch in more countries over time.

‘We keep track of all the songs you’ve listened to, and you can preview and buy them from the app.

The iTunes Radio service is set to challenge Spotify and Pandora.